We believe that our culture is a passport. It embodies our folklore and traditions, local or national, our faith and social achievements and forms aesthetic perceptions.
So, from the people toiling with their hands in the soil and the sun in their faces in the vineyards of Greece, to the elegant look of a bottle of wine, to the glass poured for someone’s pleasure, for us people and their stories are in the core of our thoughts and actions.
In Noble Wines SA we offer support and guidance when needed, offering a balanced approach which creates an environment of optimum operation and respect. By cultivating these relationships we are in a position to create a strong foundation for successful cooperations that will last in time.

The efforts of Noble Wines focus on the approach of the restaurants and wine stores. This is necessary so the advantages and individual characteristics of each wine are understood. We are strong supporters of the three tier sales structure and respect traditional commercial ethic.
We utilize all available distribution channels, with a clear definition of the need and abilitites of each wine, achieving the optimum position for our labels. Placing our products in retail and restaurant groups offers to our wineries the advantage of increased distribution and market range.

Some of our aims which we consider important are ensuring the product quality, complying with production and quality standards, communication and trust, transparency and mutual efficiency. Additionally, the differentiation of the product in order to achieve excellence, innovation, sustainability and social responsibility.
Also, the support of the wineries on every level, giving them the ability to access every innovative technology and incorporate it as needed in their daily operation, enhancing their production capabilities in vineyards and winemaking equipment by utilizing financing schemes and development funds.

For our people morals and faith in our vision, produce strategies which respect tradition but strive for innovation and are the basis for the corporate and cooperative success.
We are witnesses to a monumental change in viticulture and vinification, which changes the scope of production systems. It is not just a matter of adaptation, but an opportunity, which must always aim at promoting the key importance of the human factor.
With a clear strategy and plan for building and maintaining a competitive advantage, we form organizational structures for vertical production, wine making, marketing, sales, and logistics. We believe in the same principles which reflect our general human and work ethic.
All our people and the people of our wineries form a team with experience and know-how dedicated to the pursuit of excellence.

Noble Wines does not just sell the wines and spirits of our producers, but actively creates marketing and sales strategies which will bring out their unique characteristics in the international market. Noble Wines SA can provide the necessary support and guidance to our wineries, investing in quality and innovation to increase their competitiveness.
Dedicated to promoting the diversity, quality and uniqueness of Greek wines, Noble Wines SA creates, not just a successful company model, but a precious cultural and vinous treasure which draws inspiration from the tradition and heritage of Greece.